Surfer style isn't limited to gyaruo, but a wider trend that had a huge influence on gyaruo. It's featured heavily in Fine magazine. In the late 1990s, surf style was revived with a 70s vibe, and influenced brands like Cocolulu and Blue Moon Blue. In the 90s, the style incorporated dyed hair. It can be considered a style of amekaji, so you'll often see 'amekaji surf' too.

1960s-1980s

The total history of surf kei is very extensive and begins in the 1960s when surfers were originally dressed in Ivy League fashion. In the late 1970s, surfer fashion began to feature in the magazine JJ. It gained popularity from the late 70s to the early 80s. In 1978, Popeye, a magazine that mainly features the American West Coast, released a special issue called The Surf Boy, and in 1979, American movies about surfers like Big Wednesday and California Dreaming were released in Japan. At the same time, Kalapana and Pablo Cruz emerged in the music scene and gained the support of surfers.

Amerikamura in Osaka became a major hub for youth fashion in this time. As more young people began to dress in surf kei on the streets but didn't actually go surfing, they were mocked and known as land surfers.

1990s

Surf kei is one of the foundations of gyaruo as a style, which is why it remains popular to this day. Surf kei is almost as inextricable from gyaruo as Namie Amuro is from gal.

This is partly due to the popularity of 'Beach Boys' (1997), a TV drama that exploded in popularity during its original run. Beach Boys is a feel-good beachside drama that stars Takashi Sorimachi and Yutaka Takenouchi as the main leads.

2000s

Men's Egg

2004-2005?

August 2009

Men's Egg Youth